Strategic ABM (1:1) works, we’ve all seen the figures. The challenge lies in replicating that approach to engage more accounts in a rich and meaningful way. ITSMA have identified that 71% of B2B marketers are looking to scale the approach in the next 12 months.
Defaulting back to digital marketing with a modicum of personalisation to serve more customers isn’t going to cut it! This “marketing that looks like ABM” approach doesn’t deliver the same results.
The question then is, how do we replicate strategic ABM principles, but at scale? Enter ABI – Account Based Intelligence… an approach focused on bringing together all the insights and data available relevant to the target account or industry in question.
Armed with real-time access to the intelligence to start conversations and build go-to-account marketing plans, Strategic ABM can be replicated across more 1:1 engagements.
If you missed it, feel free to contact us about your ABM needs.