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B2me not B2B: Humanising B2B marketing

24th January 2019

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom

+44 (0)118 977 2677

B2me not B2B: Humanising B2B marketing

Does B2B marketing have a bit of an image problem? While B2C marketing is increasingly using emotion to build relationships with audiences, B2B is still dominated by rational, functional (and cold) messaging. And everyone seems to be saying the same thing!

We know it’s difficult for customers to build engagement and rapport with a faceless corporation. Business is never done by corporations, instead it’s though the teams and individuals within them. We’ve heard the adage “people buy from people.” – so how can we humanise B2B brands to make a personal connection?

Let’s shift from B2B to B2me.

Join this breakfast discussion where we’ll cover topics like:

  • What’s stopping B2B brands from acting and sounding more like people?
  • What’s the difference in simple communications and “dumbing things down”?
  • What are the benefits of B2B brands making themselves more accessible?
  • How does this differ from B2C marketing?
  • What are the most effective ways for B2B brands humanise themselves?

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