Using Intent to and accelerate pipeline

21st March 2019

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
RG41 5HU
United Kingdom

+44 (0)118 977 2677

Using Intent to and accelerate pipeline

Prospective customers are continually dropping clues to where they are in their buying journey through the sites they are visiting, the content they’re consuming and the solutions that they are researching. Content publishers have realised the power of this data and its potential value to marketers – it’s called Intent data and if you’re not up to speed you might be missing out.

B2B marketers are investing in buyer intent data to identify in-market buyers who are already on the journey. Intent data can fuel marketing planning for ABM: account lists and which propositions to take to which prospects. Intent data can deliver great value to marketers when utilised on the right projects with the right processes.

Join this breakfast discussion where we’ll cover topics like:

  • How can businesses use intent data in their planning?
  • What are the signals to look out for, and which ones can be safely ignored?
  • How can intent data accelerate pipeline development?
  • Where is the best place to get intent from?
  • When buying intent data, what are the important factors to consider?

Request an invitation

We will only use your data for the purpose of registering for this event. It won’t be used for any other communications or shared with any third parties.

Can’t make it?

If you realise you’re not going to be able to make it to one of our events, it’d be great if you could let us know. Please give us five days’ notice, if you can. That way, we can give your space to someone else. Alternatively, you could transfer your place to a colleague. Please let us know their name and contact details so we can update our guest list.

Contact us