Digital Marketing Manager

Here’s a digital marketing manager role you can really sink your teeth into. You’ll have a lot on your plate. And you’ll have a lot of plates. It’ll be up to you to keep them all spinning.

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Summary

We’re looking for a hands-on Digital Marketing Manager with demonstratable experience of delivering digital marketing programs that deliver outstanding ROI.

The primary responsibility of the role will be to lead our MarTech function in terms of planning, implementing and testing marketing technology programmes and methodologies across paid media, conversion and marketing automation. An experience of guiding, educating and nurturing junior colleagues is essential, this role will require the right candidate to lead junior team members in delivering against client objectives.

This role is ideal for a candidate looking to make a big step in their career, with a new position that gives them autonomy, empowerment, and reward for success.

Essential Duties and Responsibilities

  • This role will require the candidate support the Head of Performance Marketing to help shape what ‘performance marketing’ looks like at DirectionGroup, across paid media, conversion and marketing automation.
  • This involves being able to effortlessly work with multiple teams and stakeholders across the agency to drive change, continuous improvement and innovation.
  • The right candidate will be able to create, manage and monitor testing methodologies across paid media, conversion and marketing automation to build continuously improving digital marketing programmes.
  • Hands-on execution of marketing automation programmes using various platforms, including but not limited to Marketo, Eloqua, HubSpot, and Pardot is required. With a minimum of 3 years’ experience desired in planning and delivering modular, behavioural marketing automation programs.
  • Will be required to be the ‘go-to’ technical expert for paid media strategy and execution, covering search, social and programmatic advertising.
  • Ownership of reporting and best practice information sharing to demonstrate the value the technology element of the integrated campaign is delivering, including but not limited to typical email campaign reporting, the generation of MQLs, SQLs, opportunities, and pipeline (visibility allowing).
  • Produce, manage and execute digital projects, including:
    • Automated programmes
    • Email and landing page creation
    • Optimization & A/B testing, Continuous improvement
    • Comms plans and schedules, editorial calendars etc.
    • Inbound marketing plans/content amplification through social and other inbound tactics
  • Collate results, analyze data (either quantitative or qualitative) and feed insights into further proposals, iterations of the campaign and campaign planning.
  • Experience of supporting and nurturing junior team members is required, with the ability to lead them so they can deliver against the objectives of a digital marketing programme.
  • Client-facing experience will be required, so the right candidate can confidently and articulately the technical details of a program as well as informing clients on campaign performance across all channels, tactics, and stages of the user journey.
  • Will also be required to deliver engaging and educating training to the wider agency on campaign performance, digital best-practice and lunch and learn sessions.
  • Help support DirectionGroup’s own continuous improvement of ‘business operations’ and the technology that supports it, working with the management team to identify tools, processes, and training that will aid the business.
  • Hands-on training to be delivered on any new tools or technology, with demonstrable proof to be delivered showing how this has improved the user experience.
  • A thorough understanding of GDPR is required and well as demonstratable and documented evidence that all internal processes and technologies are fully compliant with regulations.
  • This role will also require an understanding of how to build a business case to present to senior management advocating change, expectations, financial implications and return on investment.

Required Skills

  • Technically savvy, comfortable with software applications.
  • Analytical and metrics-focused, data and Microsoft Excel skills.
  • Knowledge of Responsive Web Design and Cross-Device support and testing.
  • Knowledge of Email and Landing Page technologies: HTML, CSS, JavaScript.
  • Understanding of sales & marketing processes.
  • Aptitude to ask good questions, explain things clearly and succinctly, boil down relevant insights to inform action.
  • Ability to actively and confidently communicate in front of colleagues and clients
  • Good eye for detail and strong grammar and business writing skills.

Client Relationships

  • Able to, comfortable with and professional in interacting with and presenting to clients.
  • Able to field questions related to their projects, demonstrating capability and knowledge of best practices and approaches.
  • Able to appreciate the organizational hierarchy in client businesses as well as the Agency – and adapt behavior accordingly.
  • Should present a confident, knowledgeable and smart image.

General attitudes, abilities

  • Good at juggling many tasks / multiple projects simultaneously that are deadline sensitive.
  • Nice, approachable way of working with people, a team player.
  • Self-starter that goes above and beyond on tasks.
  • Seeks out opportunity and challenge.
  • Looking to be part of the future of our agency and industry.

Qualifications and Experience

  • At least 3 year’s hands-on experience with at least one marketing automation platform, preferably Marketo.
  • 5+ years’ experience in marketing client-side – or working in an agency.
  • Experience of working in B2B marketing is desired
Digital

Digital Marketing Manager

Know what makes code cracking? We want you. Send us your CV, and we’ll be in touch.

About DirectionGroup

We are the Demand Generators for IT and technology brands. Creative tech marketing is in our DNA and has been behind our successes for over 35 years, enabling us to cross the diverse terrain of B2B and B2C effortlessly.


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