TV with terrible sound? Buy a new one. At least, that’s the usual message. However, the Panasonic SpeakerBoard gives people a real choice. We needed to tell the world.
“Experience the difference” proved that SpeakerBoard makes things sound better. Without hitting people where it hurts – their pockets.
Our campaign included research, product naming and global assets. And our instore PoS, featuring the campaign video, gave people the chance to compare TV speakers against the SpeakerBoard.