DirectionGroup shortlisted twice in the B2B Marketing Awards 2018
Exciting times at DirectionGroup. The shortlists for the International B2B Marketing Awards 2018 have been announced. And we feature in two categories 🙂
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Helping Kronos give the market something to think about
In an age of disruption, technology counts. But it’s your people who’ll give you an edge. Our DMs are helping to position workforce solutions firm Kronos as a thought leader in its market. See why they’ve been shortlisted for an International B2B Marketing Award.
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A Planner’s POV: 5 reasons B2B needs to embrace the GIF
It may seem like a fresh phenomenon, but the GIF image format first hit the web scene back in 1987. But with the rise of social media, they found their calling. Read why your B2B marketing should embrace the GIF…
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Turn your marketing off. See if anyone notices.
Months of work. Tens of people. Key narratives worked up. Value propositions written. Tactics built. Assets created. All ready for a big bang. But all you get is a whimper.
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A right royal pair of influencers
B2B buyers are evolving. They’re going online to find the content and information they want, when they want it. This means that, for marketers like you, inbound is king. Especially now that new data laws have made it even more important for brands to create genuinely interesting content. So, if you’re looking to draw in readers, followers and one-day-buyers, influencer marketing could be a good fit.
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