So, Beautiful Results are all well and good. But what’s behind that? How do we do it? We’ve summed it up in an easy-to-remember device: the 4 Cs. A numeric mnemonic if you will.
DirectionGroup is the agency for today’s modern B2B marketing mix and its evolving needs. From sound strategic planning to excellent execution, this agency has proved again and again that they can deliver and add real value to the business. Strong and consistent client/agency support has resulted in a long-term relationship between us.”
Nathalie Bar Director, Global Marketing - Programmes Tata Communications
I needed an agency partner by my side to deliver marketing packages and campaigns for Microsoft’s channel partner community to pick up and run with. DirectionGroup was an easy pick for me to make to deliver this important service as they are both strategic and pragmatic, as well as responsive and thoughtful. From the beginning, they have approached my Concierge programme with energy and gusto – a seamless member of the team and intrinsic to making this programme a real success
Paula Costa Senior Partner Channel Marketing Manager Microsoft
DirectionGroup remains the best agency I work with by far. Both the account management support and quality of work delivered is excellent. Over the past 12 months, new approaches have been suggested on some of my campaigns which have delivered strong results for the business. They deserve an award for putting into practice what they preach and driving great MROI!
Hannah Spilsbury Marketing Manager Fujitsu UK & I
The game has changed for marketing - and DirectionGroup has been instrumental in helping Zebra technologies address this change at sales level through enabling salespeople to have conversations that help customers advance through their buying process. A progressive and forward-thinking agency, DirectionGroup has quickly become an agency partner that acts as an extension of my team and who I can turn to for strategic input and advise I can trust.
Anne Kokke Marketing Director EMEA, Zebra Technologies
They’ve nailed it! – that’s what we said when we reviewed the campaign messaging and creative proposal. A fantastically simple but effective campaign message and one that totally worked with the solution type and characteristics.
Graeme Stoker Marketing Manager, Fujitsu UK&I
The Great British Type Off
This campaign was incredibly successful as it both elevated the conversation about typing and typing habits to national level and literally took keyboards into the hands of consumers through the GBTO experiential roadshow… a killer mix of tactics that resulted in an 18 percent uplift in keyboard sales during the promotional period.
Ellie Richardson Head of Microsoft Hardware, Microsoft UK&I